Driving Hue’s Heritage Forward Through ‘Soft Power’

Driving Hue’s Heritage Forward Through ‘Soft Power’

For Hue, cultural diplomacy extends well beyond cultural exchanges, image promotion, or artistic performances. We regard it as an important means of socio-economic development.
Four more sponsors for Hue Festival 2022

The Organizing Board signed a sponsorship contract on visual promotion with Le Nguyen Advertising Agency (Da Nang); and sponsorship contracts with bronze sponsors, including the banks of BIDV, Vietcombank and Vietinbank...

Four more sponsors for Hue Festival 2022
Strolling at Da Vien Dune

Everyone knows Da Vien Dune, but not everyone realizes that this small dune was once the Imperial Garden of King Tu Duc.

Strolling at Da Vien Dune
Exhibition “Fine arts and Heritage”

The exhibition is hoped to arouse and nurture inspiration for creating artworks about the heritage theme; as well as introducing and promoting Hue cultural heritage through fine arts.

Exhibition “Fine arts and Heritage”
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