Giving Heritage Sites a “New Look” to Attract Tourism

Giving Heritage Sites a “New Look” to Attract Tourism

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.
Revived heritage

In parallel with the Festival, Hue has become one of the focal points for attracting, gathering, and spreading cultural values, serving as an environment and opportunity to revive and illuminate Hue’s cultural heritage.

Revived heritage
Poetry appreciation with Hue’s literary artists

Through poetic verses and stories shared during the event, the audience gains deeper insights into the history, culture, and rich poetic traditions of Hue, as well as the beautiful customs of the homeland and the nation.

Poetry appreciation with Hue’s literary artists
Embracing a love for Hue

Who wouldn’t appreciate such meaningful experiences when visiting Hue? After all, they allow us to both enjoy and help preserve "Hue’s unparalleled beauty - its gentle yet contemplative charm

Embracing a love for Hue
The pot of banh tet by the Huong river

One of the traditional cultural activities that takes place on a regular basis every year at the "Fig Clubhouse” is gathering by the pot of banh tet on the last days of the year.

The pot of banh tet by the Huong river
Spring festival at Huyen Tran Temple

With the theme “Respect to predecessors”, the festival is a cultural activity to express great gratitude for the great contributions of Buddhist King Tran Nhan Tong and Princess Huyen Tran in expanding the country to the South.

Spring festival at Huyen Tran Temple
Connecting History with the Young Generation

Mr. Hoang Viet Trung, Director of Hue Monuments Conservation Center, emphasized that Hue’s cultural heritage is an invaluable asset, offering lessons in ethics, character, and human values.

Connecting History with the Young Generation
Preserving for future generations

The completion of the restoration of Thai Hoa Palace once again demonstrates the dedication and expertise of the current generation in preserving the heritage values left by their ancestors.

Preserving for future generations
Viet Kim Dieu: Elevating Vietnamese ceramics

With the conception that innovation and creativity are essential drivers of development in Vietnamese traditional arts, after many years of research and experimentation, in early 2024, Triet successfully developed Viet Kim Dieu...

Viet Kim Dieu Elevating Vietnamese ceramics
Closing of the At Ty Spring Festival 2025

In the Spring Festival areas, the Organizing Committee arranged venues for entertainment activities such as nightly music performances, traditional martial arts performances, street art, traditional craft cultural spaces,...

Closing of the At Ty Spring Festival 2025
Heritage donation

At the event in Hue where the book “Ham Nghi – the Exiled Emperor, Artist in Algeria” was launched, the precious memorabilia of Emperor Ham Nghi were presented to Hue Museum of Royal Antiquities...

Heritage donation
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