Elevating the status of Bun Bo Hue

Elevating the status of Bun Bo Hue

Visiting ‘Hue Beef Noodle Soup Day’ as part of the ‘Hue - Culinary Capital 2026’ program, I am reminded of Miss Noodle from folk legend and the late, famous American chef Anthony Bourdain.
Vibrant colors of culture on the street

The art troupes went through Hung Vuong and Le Loi streets with a length of about 2km, in warm cheers and claps of viewers. Accordingly, the street atmosphere became bustling and vibrant.

Vibrant colors of culture on the street
“Hue has more than just heritages…”

With the message of "Hue has more than just heritages...", the media trip named "Visit Hue" is a key communication activity, with the aims of promoting tourism "elites".

“Hue has more than just heritages…”
New signals from international tourists

Many traditional tourist markets have highly appreciated and suggested tourists to come to Vietnam right after they have favorable conditions.

New signals from international tourists
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