A large number of locals and visitors attending Hue Nam Temple Festival (Hon Chen Temple) joined the road procession, traveling from Thien Tien Thanh Giao Holy Place (352 Chi Lang Street) to Thuong Bac Park along the Huong River (Tran Hung Dao Street, Phu Xuan Ward).

On the evening of April 16, the music show titled “Đi mô? Nghe chi?” (Where to Go? What to Listen) Episode 2 took place in the area by the poetic Huong River, attracting a great number of locals and visitors coming to enjoy performances.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

It is the season of late spring transitioning into early summer, when cicadas begin their rhythmic chorus amidst the leafy canopies. During this season, from late March to early April, Hue still carries a slight chill in late night and early morning, offering many cool parts throughout the day. This is an ideal condition for visitors from near and far to experience the natural scenery, historical relics, scenic spots, and the daily life of this ancient capital.

After nearly 80 years of existing as little more than a foundation, Dai Cung Mon - the main gate of the Forbidden Purple City – will be reconstructed. The project will help complete the central axis of Hue Imperial Citadel and open up a new heritage experience space for visitors.

On the evening of April 25, the “Mystical Imperial Palace” art program will officially launch at Hue Imperial Citadel, kicking off a series of engaging activities within the framework of Hue Festival 2026. The program will run from April 25 to 28, starting at 8:00 p.m. every night, and it will be free of charge for both residents and visitors.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

Domestic visitors will be granted free admission to sites within the Complex of Hue Monuments on March 26th.

Kim Tra Ward Culinary Festival took place over 2 days, March 9 and 10, at the Exhibition House of the National Intangible Cultural Heritage “Van Cu Rice Noodle Craft” (Van Cu - Nam Thanh residential area), drawing the participation of a large number of residents and visitors.

Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists