On the afternoon of April 4, information from the Department of Tourism said that, based on the assessment of visitor arrivals to Hue during the Hung Kings' Commemoration Day, the number of visitors to Hue City is forecast to increase sharply.

Visitors and culture and history enthusiasts visiting Hue Imperial Citadel should not miss an exhibition space featuring the “Great Royal costume of the Annam court” painting collection at the East wing of Thai Hoa Palace.

To provide opportunities for students and visitors to explore and study natural resources and biodiversity through valuable collections of animals, plants, geological specimens, minerals, and marine organisms, the Central Coastal Nature Museum is now offering free guided tours and interactive experiences.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

When February drifts through the vast forests of the Truong Son range, A Luoi adorns itself with a vibrant purple cloak of myrtle blossoms. Hillsides, mountain slopes, and valleys are blanketed in a dreamy purple hue, painting a poetic and enchanting landscape that captivates visitors from near and far.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

As scheduled, on the morning of February 7, thousands of locals and visitors flocked to the communal house area of Lai An village (also known as Sinh village), Duong No Ward (Thuan Hoa District) to watch the wrestling festival. The Sinh village wrestling festival is a traditional festival with a rich martial spirit, and over 400 years old in the Ancient Capital land.

Hue is developing every day, yet it never loses its peaceful rhythm. Amidst the hustle and bustle of life, many visitors set aside their worries and come to Hue to immerse themselves in the serenity and purity of nature.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.