Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

On February 27, a delegation from Mahachulalongkorn University (MCU, Ayutthaya, Thailand), led by Venerable Phramaha Pomchai Sirivaro (Assoc. Prof. Ph.D.) - Vice Rector, Head of the Philosophy Department, visited and worked with the Vietnam Buddhist Academy (VBU) in Hue.

On the afternoon of February 19th, at Hue Monuments Conservation Center (HMCC), Mr. Franck Bolgiani, Cultural Attaché and Director of the French Institute in Hanoi, visited and held discussions with the Center to strengthen cooperation in preserving and promoting Hue’s cultural heritage.

"Having visited dreamy Hue a few times, I cherish a gentle love for it"(*) – these familiar lyrics resonate deeply with me. My first visit to Hue was as a university student, and over the years, I have returned many times.

Hue is developing every day, yet it never loses its peaceful rhythm. Amidst the hustle and bustle of life, many visitors set aside their worries and come to Hue to immerse themselves in the serenity and purity of nature.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Despite the cold and rainy weather, many people in Hue continued the tradition of visiting pagodas on the first day of the Lunar New Year to worship Buddha and pray for a peaceful and prosperous year.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.