Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

Although she has never attended any formal art school, Pham Thi Tuong Vi (born in 1992, living at 37/7 Ung Binh, Vy Da Ward) has mastered the art of “dancing” the brush on the traditional conical hat. With her skillful hands and passion for colors, familiar landscapes of her homeland vividly come to life, giving each hat its own distinctive beauty.

In the heart of the poetic ancient capital, where natural beauty and traditional culture blend harmoniously, a music project named H.U.É has just been launched and made a strong impression on the art-loving community.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

Thousands of unique works of bonsais, orchids, and artistic ornamental stones, along with the finest crafts and traditional cultural beauty have gathered at Hue Imperial Citadel, creating a vibrant exhibition space in the heart of the heritage site.

On the morning of February 3 (the 6th day of the Lunar New Year), Thu Le village wrestling festival, in Sia Town, Quang Dien District, jubilantly opened. This is a traditional beauty of residents in the lagoon area of Quang Dien District every time Tet (the Lunar New Year) comes and the Spring comes.

On December 24, Korean Institute of Traditional Culture Research and ORIHERI announced that Nguyen Ngoc Phon, a 23-year-old representative from Hue (of Doan Trang Embroidery and Sewing Service & Trade Co., Ltd.), surpassed more than 2,000 contestants worldwide to secure third prize at the World Grand Prix Supreme Model Contest and Seoul Beauty Fashion Festival 2024 (World Champion Model and Beauty Fashion Festival in Seoul - Korea 2024).

“I am always worried that time passes by too quickly while I am too slow to do many things for my children and grandchildren in the future”, elder Hanh expressed his concern upon gazing at Truong Son (Annamite) mountain range in the distance. For generations, Pa Co people of his kind have taken refuge at the foot of this mountain range. Seeing the traditional culture of their ancestors gradually fading away over the years makes his heart ache, so he must do everything he can to preserve and conserve the beauty of his people.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

Grown for its beauty and fruits, persimmon is a high-rise tree in Hue gardens. Despite not having high economic value, ancient persimmon trees carry spiritual and cultural value and are closely linked to the lives of many traditional families in the Huong Ngu region.