From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

As part of the Lantern Festival under the theme “The Golden Light of the Dharma - Cultural Convergence, Spreading Peace”, thousands of monks, nuns, Buddhists, locals, and visitors joined in offering prayers before taking part in the ritual of releasing floating lanterns onto the Huong River.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

On the morning of May 29, the Department of Tourism, in collaboration with the project “Hue - A plastic-reduced smart city in Central Vietnam” (TVA) project/WWF-Viet Nam, organized the event “From Check-in Green Hue to Plastic-Free Tourism - A Journey of Spreading”.

On April 24, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang had a courtesy meeting with Mr. Franch Bolgiani, Cultural Attaché of the French Embassy in Vietnam, Deputy Director of the French Institute in Hanoi, on the occasion of his delegation’s visit and working trip to Hue City.

In Hue, the voluntary blood donation movement has continued to spread steadily, becoming a humanitarian bright spot in the community.

On the morning of April 16th, the University of Sciences, Hue University organized a series of activities in response to the 5th “Vietnam Book and Reading Culture Day” 2026, attracting a large number of staff, lecturers, and students.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

On the evening of April 12, Hue College held a 2026 Traditional Bunpimay Tet Festival for over 300 Lao students currently studying and living in Hue City.

Behind each little cake were care, creativity, and gentle skills, helping children fall in love with the family kitchen and feel proud of Hue’s culinary culture.