On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

On the morning of February 1, at the space located at 23-25 Le Loi Street, Thuan Hoa Ward, Thuan Hoa Ward Public Service Center, in coordination with Hue Book and Culture Club, organized the “Thuan Hoa - Binh Ngo 2026” Festival under the theme “Dung dang dung de - Welcoming Spring in Joy and Good Health”.

Culture and sports not only shape the identity, but also serve as the soul of development. The responsibility of officials working in the cultural and sports sector is not only to preserve what exists, but also to innovate and spread those values.

In celebration of Vietnam Cultural Heritage Day on November 23, Hue Monuments Conservation Center will organize a series of educational, exhibition, and experiential activities to honor the heritage values of the Ancient Capital. These activities aim to spread appreciation for cultural heritage within the community, especially among young people.

This is the theme of a talk aimed at spreading the cultural and spiritual values of the nation through poetry in the legacy of Emperor-Monk Tran Nhan Tong, presented interestingly by Mr. Nhat Chieu, the speaker and researcher. The event was co-organized by Legacy Brand, Hue Book and Culture Space, Tri Thuc Viet, and Lua Decor on Sunday morning (June 29) at Hue Book and Culture Space (at 23-25 Le Loi Street, Hue City).

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

In parallel with the Festival, Hue has become one of the focal points for attracting, gathering, and spreading cultural values, serving as an environment and opportunity to revive and illuminate Hue’s cultural heritage.