Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Tam Giang - Cau Hai Lagoon system in Hue City is the largest brackish water ecosystem in Southeast Asia, stretching 68 km, covering a total water surface area of approximately 216 km2. The area is renowned for its poetic sunsets, rich biodiversity, and serves as a popular destination for eco-tourism, photography, and enjoying local seafood specialties.

On the Lantern Festival (the Full Moon of the First Lunar Month) more than 15 years ago, the most “pure Hue native” friend I know, architect Nguyen Trong Huan, and I put on thin raincoats and walked together through the light, drifting drizzle to search for Hue’s culinary specialties. Having lived in this city for many years, Huan still longed for the flavors he once tasted.

The Cooperative Fair, held by the City Cooperative Alliance over two days, January 17 -18, at the Cooperative Economy Platform (16 Nguyen Luong Bang, Thuan Hoa Ward), was not only a shopping destination, but also a vital bridge bringing clean agricultural produce, OCOP products, and local specialties closer to consumers, contributing to spreading the value of the collective economy and building trust in local agricultural products.

The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

The 2025 Conference on Connecting the Consumption of Agricultural Products, Local Specialties, OCOP products, and Handicrafts in Hue City is being held by Hue Center for Investment Promotion, Trade and Enterprise Support from December 26 to 28.

“Promoting the value of Hue’s local specialties through experiential tourism” was the theme of a specialized workshop organized by Hue Center for Investment Promotion, Trade and Enterprise Support over 2 days, December 13 and 14.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

On the afternoon of August 28th, at Nguyen Dinh Chieu pedestrian path (Thuan Hoa Ward), Hue City Farmers’ Association held the opening of the 2025 Agricultural Fair to introduce and promote outstanding agricultural products, OCOP products, and local specialties to residents and visitors.

Strictly complying with quality standards, building product reputation, establishing reasonable pricing, ensuring legal conditions, being more proactive in distribution, while also creating a favorable environment for sustainable product development... were the issues that many businesses, cooperatives, and distributors were particularly concerned about at the 2025 Conference on Connecting and Promoting Agricultural Products, Specialties, and Handicrafts Consumption, which was held on the afternoon of August 16 in Quang Dien Commune.