Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

For the 2026 - 2030 period, Hue has set a target of achieving an average annual GRDP growth rate of 10% or higher. To reach this goal, the city must define and plan key drivers capable of enabling rapid and sustainable development.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

On the morning of February 24, the City Labor Federation announced that more than 98% of workers have returned to work following the Lunar New Year of the Horse 2026 holiday. Specifically, in economic zones and industrial parks, this rate reached 99%.

On January 30th, Hue Newspaper and Radio & Television Station organized a Tet gift-giving program for disadvantaged residents, sponsored by Construction Corporation No. 1 - JSC.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.

Despite being widely recognized for its deep-rooted football tradition, Hue has struggled for years with the thorny issue of retaining young talents. Numerous players nurtured by local training centers have moved on upon reaching a critical stage of development, steadily eroding the pool of successors for Hue football.

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

The disbursement rate of the City Project Management Committee for Agricultural and Rural Development Construction reached 97% of the assigned capital plan, ensuring compliance with regulations, adherence to schedules, and efficient use of funds.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.