Hue is a land once at the heart of the nation’s political power, culture, and scholarship; yet, today’s Hue is not merely looking back to the past. The city is quietly preparing for a major transformation, aiming to become Asia’s leading smart coastal heritage city by 2045.

Before flowing into neighboring Laos, the A Sap River gathers alluvial deposits that enrich the riverbanks, creating a vast watershed for the A Luoi region. From this advantage, “fishermen” in the highlands have developed capture fisheries and aquaculture, contributing to the formation of a riverside community - future prosperous “fishing villages” along the river.

I did not grow up in a family devoted solely to farming, yet my childhood held a clear and gentle chapter shaped by the cycles of rain and sun in my grandparents’ fields. Those years, and the memories they carry, have left a lasting mark, so that even now, I am stirred by an inexpressible emotion whenever I see farmers busily preparing for a new sowing season.

On the morning of June 25, Hue City Labor Federation held a conference to review the campaign “Building Close-knit Families, Prosperous, Progressive, Happy, and Civilized Workers in Hue City” and commend outstanding families in the period of 2021 - 2025.

On the morning of March 10 (the 11th day of the second lunar month of the Year of the Snake), Hue Monuments Conservation Center organized the Xa Tac Worship Ceremony at the Xa Tac Esplanade (Thuan Hoa Ward, Phu Xuan District, Hue City) to pray for national peace and prosperity, favorable weather, bountiful harvests, and prosperous lives for the people.

Despite the cold and rainy weather, many people in Hue continued the tradition of visiting pagodas on the first day of the Lunar New Year to worship Buddha and pray for a peaceful and prosperous year.

With his invention, young engineer Hoang Huu Dao (born in 1983, residing at 60 Phan Chu Trinh, Hue City) has supported the transportation of goods, liberating many workers and shippers across the country from labor. His product has by degrees grown and affirmed the “brand” with many convenient “Loc Phat (Prosperity) Motorbike Cargo Rack” lines.

Tac Ka Coong Festival is a celebration held by the Co Tu ethnic people to offer thanks to the gods of mountains, forests, rivers and streams within the village, for bestowing upon their descendants a life of warmth, happiness, prosperity, bountiful harvests, and good health.

Early on the morning of March 15th, at the Xa Tac Esplanade (Thuan Hoa ward, Hue City), Hue Monuments Conservation Center solemnly organized the Xa Tac Ritual 2024 to pray for national prosperity, favorable weather, abundant harvests, and the well-being of the people.

Recently, the People's Committee of Thua Thien Hue province and the American Chamber of Commerce in Vietnam (AmCham Vietnam) co-hosted a conference titled: “Green Transitioning for Economic Prosperity: Future for East-West Corridor”. Mr. John Rockhold, President of AmCham Vietnam, foreign diplomatic missions, businesses, experts, and investors from Vietnam, the United States, Laos, and Thailand attended the conference.