Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

On the occasion of Vietnam’s Science, Technology and Innovation Day 2026 (May 18), Hue city launched activities to honor outstanding scientists and present awards in science and technology competitions. Recognition and prizes serve as a bridge between scientific research and real-world life, helping to identify valuable new talents, products, and inventions that can be applied in real life to drive local socio-economic development.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

This year’s Lunar New Year market has recorded a marked diversity in product categories, designs, and origins, ranging from traditional goods to newly launched domestic and imported products.

Held for the first time in Hue City, the International Tea Festival - Hue 2025 (taking place from December 10th to 12th) not only contributes to honoring Vietnamese tea culture but also is expected to serve as an important starting point, laying the foundation for the formation of a profound cultural, artistic, and tourism-oriented annual event, helping enrich Hue’s identity and enhance its attractiveness.

From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.