As Lunar New Year approaches, areas around universities grow increasingly quiet. Traffic thins out, while many eateries and photocopy shops close for the holiday. Boarding houses fall silent as most students head home by the 24th or 25th day of the lunar December; those who remain are mainly from distant hometowns, working part-time, or hoping to experience Tet in a new place.

In the days leading up to the Tet, the schoolyard of Tran Hung Dao Secondary School (A Luoi 3 Commune, Hue City) became vibrant and warm as teachers and students joined hands to organize a Traditional Tet Experience Day.

The heritage space of Hue’s Imperial Citadel is being retold in a new language, the language of technology. At the Royal Treasury Palace, stories of the past are no longer meant solely to be observed, but also to be touched, listened, and experienced, opening up a gentle, emotionally resonant way of engaging with the heritage of Hue Ancient Capital.

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

Quiet workshop sessions have become a popular destination for many young people during the New Year holiday. These workshops offer not only hands-on experiences in making handicrafts but also moments for young participants to slow down emotionally and freely express themselves through colors that bear their own personal imprint.

Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

At the heart of the Imperial City of Hue, the 180-year-old Co Mat Vien (Supreme council for military and major state affairs of the Nguyen Dynasty) is gradually being revitalized in a new guise. Formerly the seat of the highest decisions of the Nguyen Dynasty, the space is being shaped into a center for creativity, education, and heritage experiences for the community.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

Unique artworks with six-layer cut specimens - a visual metaphor for the heritage reconstruction process - are on display at an exhibition themed “HER-ITAGE - Reconstructing traditional embroidery”, offering viewers a new and interesting experience.