In Greek mythology, the supreme god Zeus transformed himself into a bull to seduce the beautiful princess Europa. When she mounted his back, the bull carried her across the sea to the island of Crete, where she gave birth to great kings, seen as an allegory for the birth of European civilization. The continent of Europe was therefore named after her – Europa, later known by the common name Europe.

No one has captured the Vietnamese sense of living away from one’s homeland better than poet Nguyen Khoa Diem when he wrote: “They carry the names of their communes and villages on every migration journey.” In the highland city on the Lang Biang Plateau, this sentiment holds true as well. Many people from Hue left their ancestral land to settle here nearly a century ago. Though four or five generations have now been born on this new land, the “Hue spirit” in these distant Hue communities has never faded.

The exhibition “Memories lit by colors” by two artists, namely Hoang Dang Khanh and Tran Anh Huy, unfolds like a story of life’s memories told through painting, evoking a profound sense of emotion in viewers.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Nguyen Luong Ngoc Khanh (stage name Mr. Boomba) is one of the distinctive names in Hue's music scene today. He is both a monochord artist associated with Hue Chamber Music Club, and a music producer in the hiphop and underground music community in Vietnam.

After four years as a referee, Ngo Viet Phu was named Chief Referee of the Vietnam Mixed Martial Arts Federation (VMMAF) in 2025, becoming the first athlete and coach from Hue to assume the position.

The Trinh Cong Son Park, located on the street named after him, is a way for the people of Hue to honor the immense contributions of this talented musician. It is not only a space of artistry but also one imbued with a message of peace.

The coastal area in Hue, especially Chan May - Lang Co area, home to the economic zone of the same name, is emerging as a bright spot with the leading role in development not only within the locality, but also in inter-regional spread.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.