Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

With increasingly developed infrastructure, ample land available for development, and a clear focus on attracting high-quality investment, Hue City is opening up new opportunities to welcome both domestic and foreign investors.

On the evening of July 8, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh had a courtesy meeting with Mr. Kim Joon, General Director of The Energy Consulting Group (South Korea), and other delegation members to discuss cooperation and investment opportunities for a green energy project in Chan May Port.

More than just a heritage city, Hue is increasingly becoming a “regional diffusion axis”, linking economic corridors and opening opportunities for cooperation and sustainable investment for the Central region.

The expansion of Hue Brewery Plant, once completed, will become one of the most modern beer production facilities in the country. It will help enhance the company’s competitiveness while serving as a core driver in the local processing industry.

Investment movements promise to transform untouched lands into vibrant spaces, creating job opportunities and shifting the mindset of rural communities.

Thua Thien Hue becoming a centrally-governed municipality is an important milestone that opens up many opportunities for investment promotion and attraction activities.

On October 9th, the Department of Planning and Investment held a working session with the delegation from the Vietnam Business Association in Japan (VJBA) to explore investment opportunities in Thua Thien Hue.