On October 21, the Luxembourg Project Management Board, in coordination with Maries Co., Ltd., organized an event to announce activities within the framework of Project VIE/039 “Initiative to enhance the capacity of women working in Bang grass (Lepironia articulata) handicraft, contributing to preserving the traditional craft and creating sustainable livelihoods in Phong Binh (now Phong Dinh Ward), Hue City”.

With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

Strictly complying with quality standards, building product reputation, establishing reasonable pricing, ensuring legal conditions, being more proactive in distribution, while also creating a favorable environment for sustainable product development... were the issues that many businesses, cooperatives, and distributors were particularly concerned about at the 2025 Conference on Connecting and Promoting Agricultural Products, Specialties, and Handicrafts Consumption, which was held on the afternoon of August 16 in Quang Dien Commune.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

Decision No. 3979/QD-BVHTTDL dated December 10, 2024 of the Ministry of Culture, Sports and Tourism has recognized the “Van Cu noodle-making craft” being in the National Intangible Cultural Heritage List under the Traditional Handicraft category. This serves as a foundation for building an intangible cultural heritage profile with a national and international vision for Bun Hue (Hue noodles) culinary heritage in the coming time.

In 2024, there has been six individuals who donated artifacts, and nine establishments and individuals involved in producing traditional Hue handicrafts supported the Thua Thien Hue Museum of History in its exhibition and display efforts to promote Hue’s cultural heritage to the public and visitors.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

Located 15 kilometers North of Hue City, Bao La bamboo and rattan weaving village (Quang Phu commune, Quang Dien district, Thua Thien Hue province) is a renowned traditional handicraft village.

On the evening of August 4th, at Imperial Citadel night street in Thuan Hoa Ward, Hue City People's Committee held the closing ceremony of the Creative Space for experiencing traditional Hue handicrafts, specialties, and cuisine.

Over the course of 3 nights, from August 2 to 4, at the Imperial City Night Street in Thuan Hoa Ward, Hue City People's Committee will organize a creative and experiential space for Hue traditional handicrafts, specialties, and cuisine.