On the afternoon of March 12, Tran Huu Thuy Giang, Member of the City Party Committee and Vice Chairman of the City People’s Committee, chaired a working session with credit institutions operating in the city.

Following the Lunar New Year holiday of the Year of the Horse 2026, production activities at businesses across Hue have quickly resumed a new cycle. Production floors are once again bustling, and assembly lines are operating continuously to ensure export delivery schedules, laying the groundwork for the city’s 2026 growth targets.

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

From the “bottlenecks” in project management and business operations to a drive for innovation, young businessman Dang Phuoc Toan and his partners have developed and grown CheckNow - a real-time data management platform, emerging as a new hallmark of Hue’s young businessman community on its digital transformation journey.

Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

On the afternoon of February 26, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People's Committee, led a delegation to visit and work with several major businesses and investors in the locality at the beginning of the Lunar New Year of the Horse 2026.

On the morning of February 24, at Thuy Tien Lake Park, the City People’s Committee held the launching ceremony of the “Tree-Planting Festival in Eternal Gratitude to Uncle Ho” for Binh Ngo Spring 2026.

As Lunar New Year approaches, areas around universities grow increasingly quiet. Traffic thins out, while many eateries and photocopy shops close for the holiday. Boarding houses fall silent as most students head home by the 24th or 25th day of the lunar December; those who remain are mainly from distant hometowns, working part-time, or hoping to experience Tet in a new place.

Hue is leveraging its advantages in location, infrastructure, as well as special mechanisms and policies to step-by-step establish itself as a commercial hub of the Central region; in which, trade and services are identified as key drivers of growth in the coming period.

Preparing for the flower season of Lunar New Year of the Horse 2026, flower growers across the city are staying close to their fields, busily tending their plants to ensure timely supply for the market.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.