In this issue, Hue Today Weekly brings readers in-depth perspectives from experts and experienced writers across the fields of culture, the arts and the heritage economy. It also explores topical issues of public interest, including regulations on caps for service fees at public educational institutions across the city, on green tourism, and how Japan preserves its historic villages. ​

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

On the morning of May 29, the Department of Tourism, in collaboration with the project “Hue - A plastic-reduced smart city in Central Vietnam” (TVA) project/WWF-Viet Nam, organized the event “From Check-in Green Hue to Plastic-Free Tourism - A Journey of Spreading”.

The City People’s Committee has issued a decision to issue the Green Tourism Criteria. The implementation of these criteria aims to concretize the orientation for sustainable, environmentally friendly tourism development, in alignment with the national green growth strategy.

With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

Two world heritage cities - York (the UK) and Kyoto (Japan) - have been implementing Net Zero tourism models that Hue can refer and adapt to its local context.

On the afternoon of December 17, Vietnam National Authority of Tourism, in coordination with the Tourism Development Support Fund and the Department of Tourism of Hue City, organized the National Conference on Net Zero Tourism in Hue. Attending the event was Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee.

In Hue, authentic local tourism experiences are created not only by luxurious resorts or packaged tours, but also by farmers, garden-house families, and fishing village residents...

On the afternoon of October 8, Hue College of Tourism coordinated with Cholimex Foods to hold a contest titled “Finding Hue’s Culinary Ambassador - Season 6” with the theme “Hue Cuisine in the Green Flow - Creativity for Sustainable Development”.