To the tune of soothing music, models and beauty queens from many countries around the world delivered an impressive and captivating fashion show right on the stage in front of the Noon Gate, inside Hue Citadel.

Stumbled upon the technique of indigo dyeing online by chance, like a twist of fate, a young couple, Dang Cong Bang (1996) and Pham Minh Nguyen (1997), were captivated by this age-old craft. They began exploring and experimenting, eventually creating their very first indigo-dyed pieces. This marked the beginning of Tiem Chi, a small studio the couple established with the hope of introducing others to handmade clothing and fashion items that they personally design and dye using the distinctive blue of indigo.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

According to a Washington D.C.-based Vietnam News Agency (VNA) correspondent, the Vietnamese Embassy in the United States has showcased the Nhat Binh Ao dai, part of a special collection by the designer Cao Minh Tien, at the Diplomatic Corps Fashion Exhibition and Gala in Washington D.C.

On December 24, Korean Institute of Traditional Culture Research and ORIHERI announced that Nguyen Ngoc Phon, a 23-year-old representative from Hue (of Doan Trang Embroidery and Sewing Service & Trade Co., Ltd.), surpassed more than 2,000 contestants worldwide to secure third prize at the World Grand Prix Supreme Model Contest and Seoul Beauty Fashion Festival 2024 (World Champion Model and Beauty Fashion Festival in Seoul - Korea 2024).

On the afternoon of December 12th, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People’s Committee, had a meeting with Mr. Koyama Noriaki, Senior Executive Officer of Fast Retailing Group (UNIQLO).

Following the success of previous collections such as “Xua va nay” (Past and Present), “Nhat Nguyet” (Sun and Moon), “Em den tu nghin xua” (You Come from Ancient Times), “Vu khuc gam lua” (Silk Dance), and “Bong - Hinh” (Shadow - Image), on the evening of December 14th, Trinh Hoang Dieu - a fashion designer, will unveil a new collection of Ao dai entitled “Mau thoi gian” (Colors of Time) at the art event and fashion show “Dieu - Mau thoi gian” (Dieu - Colors of Time) in Ho Chi Minh City.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

Dozens of fashion design students from Ho Chi Minh City have had exciting experiences when they stayed and ate with Ta Oi people (A Luoi), and learned about their Zèng weaving.

Currently, A Luoi locals have been creating many small and fashionable products to serve customers' needs from Zèng fabric, which is usually only used to sew shirts, skirts, and loincloths.

Reasonable prices and satisfying the diverse customer’s needs make “spa services” for fashion products increasingly popular among young people.