It may seem easy to dream of a day when Gia Hoi “revives,” not only preserving its essence and cultural heritage values, but also seizing the opportunity for this ancient quarter to develop. The preservation of heritage values in this ancient quarter located east of the Hue Citadel, however, is facing many challenges and conflicts.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

On the afternoon of January 19th, the third annual Hue Yellow Apricot Festival - Masterpieces of Spring 2025 - was commenced at Thuong Bac Park (Tran Hung Dao Street, Phu Xuan District). This festival is dedicated to honoring Hue's signature flower, the Yellow Apricot Blossom.

In the recent top 10 list of affordable and ideal relaxing destinations for Singaporean tourists in 2025, released by UK-based Time Out magazine, Vietnam is represented by two cities: Hue and Da Nang.

On the afternoon of January 8th, at Phu Mau Primary School, Thuan Hoa District, Hue City, the "Health Day Festival" (HDF) was organized by University of Medicine and Pharmacy, Hue University.

On the first day of the new year, a ceremony to announce the National Tourism Year and Hue Festival 2025 was held at Ngo Mon Square by the People’s Committee of Hue City.

Decision No. 3979/QD-BVHTTDL dated December 10, 2024 of the Ministry of Culture, Sports and Tourism has recognized the “Van Cu noodle-making craft” being in the National Intangible Cultural Heritage List under the Traditional Handicraft category. This serves as a foundation for building an intangible cultural heritage profile with a national and international vision for Bun Hue (Hue noodles) culinary heritage in the coming time.

On December 24, Korean Institute of Traditional Culture Research and ORIHERI announced that Nguyen Ngoc Phon, a 23-year-old representative from Hue (of Doan Trang Embroidery and Sewing Service & Trade Co., Ltd.), surpassed more than 2,000 contestants worldwide to secure third prize at the World Grand Prix Supreme Model Contest and Seoul Beauty Fashion Festival 2024 (World Champion Model and Beauty Fashion Festival in Seoul - Korea 2024).

On December 21, at Hai Van Frontier Post (Hai Van Quan) relic, Hue Monuments Conservation Center collaborated with the Department of Culture and Sports of Da Nang City to hold a ceremony announcing the completion of the project to preserve, restore, and promote the value of the Hai Van Frontier Post national relic site.

On the afternoon of December 18th, the Vice Chairman of the Provincial People’s Committee Phan Quy Phuong had a courtesy meeting with Mr. Mori Takero, the Japanese Consul General in Da Nang.

In the poetic space of the Song Huong Theater, the "Linh Phung" (Phoenix) Ao dai festival night, part of the autumn festival of the Hue Festival 2024, left a beautiful impression on the locals and tourists.

A large crowd of locals and tourists enthusiastically cheered on the teams, creating a joyful and vibrant atmosphere.

Hue Community Ao Dai Week 2024 with a series of activities and events last June has contributed to promoting culture, attracting tourism, and socio-economic development.

The railway line connecting Hue to Da Nang via the Hai Van Pass spans approximately 100 kilometers and is considered one of the most beautiful railway routes in the country.

Hue is known as the land of many types of cakes, from royal cakes offered to emperors to commoner cakes.

Thuan An fishing port is the largest one in Thua Thien Hue province. Every day, from 2 to 3 a.m., fishing boats busily dock at the port. The atmosphere becomes bustling with crowds of buyers and sellers.

Besides the highly appreciated works of visual art, over years, Truc Chi has introduced to the public the line of souvenir paintings and the products that favor applied art.

Along with age-appropriate choreography and fun music, the children will be guided in detail from warming-up and feeling the music to adjusting the movements of each dance.

Wearing the traditional Ao daiVietnam, the small traders become more and more friendly and adorable in the eyes of tourists and customers coming to the market.

The collection includes 20 very rare and precious artifacts. Each Ao dai is likened to a work of art by the beauty of the material, the harmony of colors.