The medium of watercolor may appear delicate, yet in the hands of skilled painters, it becomes a powerful means of expression. At the exhibition “There Is… a River”, visitors can experience both the talent of the painters and the distinctive allure of a medium known for its transparency, lightness, and poetic charm.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

By preserving Co Tu cultural traditions in everyday life and integrating indigenous values into visitor experiences, residents of Doi Village have carved out a distinctive path for community-based tourism in the western area of Hue City. The village is gradually emerging as a favorite destination for travelers seeking community-based tourism activities in Khe Tre highland area.

On May 28 and 29 (corresponding to the 12th and 13th days of the Lunar April), Nguyen Dinh Chieu Pedestrian Street will be transformed into a large-scale and distinctive vegetarian culinary space for the Vegetarian Food Festival - Hue Festival 2026.

People-to-people diplomacy has become a key pillar of strengthening bonds of friendship and promoting Hue’s distinctive and welcoming images…

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

The review and adjustment of Hue’s urban master plan to 2045, with a vision toward 2065, marks a pivotal moment for the city’s future development. As Hue has recently become a centrally-run governed municipality, the planning process goes beyond merely updating technical indicators or redefining urban boundaries; it opens an opportunity to redefine a long-term development vision for one of Vietnam’s most distinctive heritage cities.

From discarded items left behind after use, artisan Nguyen Dai Nghia (Phu Xuan Ward, Hue City) has crafted distinctive handmade jewelry pieces that bear a strong personal imprint.