As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

The City People's Committee has recently issued Plan No. 188/KH-UBND, dated April 2, 2026 on the development of eco-tourism and community-based tourism for the 2026 - 2027 period.

Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.

From late January to early February 2026, Hue City Art Troupe brings Hue Royal Court Music (Nha nhac) and other distinctive cultural values of the Ancient Capital to perform and promote in Sydney, Darwin, and Canberra (Australia).

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

While horses in the paintings of artist Le Ba Dang encompass a full range of emotions, diverse artistic techniques, and span multiple creative periods, the horses depicted by today’s later-generation artists likewise reveal distinctive, strongly individual styles.