Stumbled upon the technique of indigo dyeing online by chance, like a twist of fate, a young couple, Dang Cong Bang (1996) and Pham Minh Nguyen (1997), were captivated by this age-old craft. They began exploring and experimenting, eventually creating their very first indigo-dyed pieces. This marked the beginning of Tiem Chi, a small studio the couple established with the hope of introducing others to handmade clothing and fashion items that they personally design and dye using the distinctive blue of indigo.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.

In Da Lay commune (Da Teh district, Lam Dong province), the new homeland of the people from Hue today, it is hard to recognize the traces of the hardships from nearly half a century ago. The most recognizable feature in this rural area that carries "Hue far away" is the distinctive Hue accent, the conical hats of the elderly women glistening as they shield their kind smiles, and the lively mornings with loc and nam cakes. We arrived at the Da Lay market in the Central Highlands and felt as if we were back in Hue, enjoying street food and chatting at a corner of Dong Ba or An Cuu markets…

The generation of national literary writers born in the Year of the Snake in Hue left a notable mark with many respected authors. Each one brought their own distinctive qualities, enriching and beautifying the literature of the region, making the cultural identity of Hue even stronger. This became even clearer and stronger when Hue became a centrally governed city.

Remaking second-hand clothes, a hobby with hand-embroidered patterns, or adding small, delicate fabric pieces is something many young people are enjoying. With just a few simple stitches, these techniques can transform an old outfit into something unique and stylish, capturing attention with its distinctiveness and personality.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

On the evenings of October 19 and 20, nearly 1,000 spectators gathered at the Song Huong Theater to immerse themselves in a music night themed “Hue Symphony - The Symphony of the Ancient Capital”. This is a unique art show, aiming to create a new and distinctive tourism product of the Ancient Capital.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.