The 4th Hue Sports Festival, a sports event for community health, is taking place from July 17 to August 21. More than just a community sports festival, it is also designed to pursue broader and longer-term goals.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

Against a backdrop of upbeat music and dynamic artistic lighting effects, dozens of young models took to the runway, showcasing impressive collections by renowned fashion designers at “Cham 2.”

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

On May 18, Hue City People's Committee convened the jury for the architectural design competition for the bridge crossing Con Hen (Mussel Islet) and its approach roads at both ends.

Following the proposal of Hue City Department of Culture and Sports, Mr. Nguyen Khac Toan, Chairman of Hue City People’s Committee, signed a decision to designate 18 sites across the city as city-level historical and cultural relics. Hue City People’s Committee announced the information on April 17th.

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​