To the tune of soothing music, models and beauty queens from many countries around the world delivered an impressive and captivating fashion show right on the stage in front of the Noon Gate, inside Hue Citadel.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

After three days of active and effective working, the 5th Organization of World Heritage Cities Asia-Pacific (OWHC-AP) Regional Conference officially concluded on October 16. The event brought together more than 50 delegates from 7 countries, including mayors, experts, and representatives of member cities in the region.

On the afternoon of October 16th, as part of the Vietnam Data Expert Network (VDEN) launching ceremony, the “Data Science and Data Economy - Driving Forces of Global Innovation” seminar was held, bringing together Vietnamese experts, scientists, and tech entrepreneurs living in many countries.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

The 2025 Asian Shuttlecock Championship and Asian Youth Shuttlecock Championship, held in Hong Kong (China) with the participance of 11 countries and territories, ended on the afternoon of June 28th. The Vietnamese national shuttlecock team claimed the overall championship title.

The 14th East Asia Local and Regional Government Congress will take place in Hue City from June 5th to 7th, 2025, with the participation of over 200 delegates from 16 international localities (across 4 countries), 10 domestic localities, 2 international organizations, various ministries, and diplomatic representative agencies.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.