In the days leading up to the Mid-Autumn Festival, the children in my neighborhood have been joyfully practicing. Calling it a “unicorn dance troupe” sounds grand, but in fact, it’s just about a dozen kids from grades 1 to 7. One contributes an old drum, another brings a unicorn head or a Mr. Earth mask, while some dig through closets for their mothers’ Ao dai, … all gathered together to form an eager, lively team of little unicorn dancers.

Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

Hue, a central region with harsh weather. The summer sun burns the skin, and the rainy season brings constant flooding, making it very difficult to grow flowers. Yet, Hue has changed a lot. Visitors returning from afar, after strolling through Hue’s streets, are often surprised and delighted, exclaiming: “Hue has so many beautiful flowers these days!”

Discovered and introduced by the American news agency CNN, Hue's salted coffee has truly created a fever in 2024. What has made this attractive drink so famous?

By turning a corner spectacularly in a dramatic competition, Le Quang Duy Khoa, a student from Quoc Hoc Hue High school for the Gifted excellently brought the 8th live broadcast of Olympia Finals to Hue.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.

For those living near the Tam Giang Lagoon, it is common to experience several floods each year. While flood season provokes anxieties over the safety of lives and property, it also allows fishermen to increase their income because the rising water brings an abundance of economically valuable aquatic species.

From the historical roots of Thuận Hóa - Phú Xuân nearly 720 years ago, Hue has inherited a rich culinary elite resource, offering a competitive edge for the ancient capital tourism. Achieving the status of a centrally governed municipality brings new opportunities for Hue. Alongside its fresh and vibrant developments, Hue is increasingly recognized as a culinary city where quintessence converges.

As a “healing” landscape designing trend, the emergency of forests in the city not only provides relaxation spaces but also connects people and brings them closer to nature.

At Hue Royal Antiquities Museum, the application of technology to digitize heritage artifacts and antiques has been implemented early, allowing visitors to experience the artifacts from afar.