On November 11, the Ministry of Culture, Sports, and Tourism held an online press conference on Vietnam Culture Day, which will be held in connection with the 2026 Great National Unity Festival, and preparations for the ceremony marking the 80th anniversary of the First National Cultural Conference.

On the morning of October 29, the Institute for South Asian, West Asian, and African Studies (ISAWAAS), under the Vietnam Academy of Social Sciences (VASS), in coordination with the City Tourism Association and relevant agencies, held an international workshop entitled ‘Developing Halal tourism: International experience and the current state in Hue City’.

The train trip connecting Hue and Da Nang has been ranked 10th on Condé Nast Traveler (US edition)’s list of top 20 best train trips in the world for 2026, as voted for by readers. The recognition highlights the appeal of Central Vietnam’s natural landscapes, cultural heritage, and railway tourism experiences.

On October 14 in Hanoi, the Ministry of Culture, Sports and Tourism, and Hue City People’s Committee signed an Action plan for cooperation on the development of culture, sports, and tourism through 2030. Hue City is the first locality to sign such a cooperation plan, aiming to tap into the potential and advantages of the city as a heritage city, a Festival City, and a distinctive cultural center of Vietnam.

As Hue moves toward its goal of becoming a distinctive heritage city and a major cultural and tourism hub for Vietnam and Southeast Asia by 2030, external relations, particularly cultural diplomacy, are taking on a strategic role. This is what Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang announced about how Hue can turn its cultural ‘soft power’ into a driving force for sustainable socio-economic development.

On September 17, Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang met with Vietnam Railways (VNR) in Hanoi to discuss a proposed steam train service on the Hue - Danang route, which would connect Hue’s tourism sector with destinations across the region.

At Vietnam - Japan Local Cooperation Forum 2026, the thematic session ‘From Heritage Conservation to Cultural Industries: Unlocking Potential and Connecting Opportunities for Local Cooperation’ highlighted how heritage is increasingly being seen as a resource for development when connected with communities, technology, tourism and cultural industries.

Amid celebrations marking the 81st anniversary of the success of the August Revolution and National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2026), the Department of Culture, Sports and Tourism held the opening ceremony of the 37th Traditional Boat Racing - 2026 on the morning of September 2.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.