According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

On the afternoon of January 18, at the space of 23-25 Le Loi St., Thuan Hoa Ward, 40 children and their parents had a chance to join in an activity of experiencing cooking tet cakes to celebrate Tet holiday. This program was held by the Hue Book and Culture Club.

On the afternoon of the 30th day of Tet, the incense village of Thuy Xuan (Thuy Xuan Ward, Hue City) became more crowded with many delegations of international tourists coming to visit, experience, and take commemorative photos.

Hue is an area with many regional specialties. The end of the year is an opportunity for these products to be more widely known in the market. Many stores selling agricultural and local specialties recently have also displayed products and specialties of the region for the Tet holiday.

The program “Tet holiday in Hue” 2023 held by Hue City will take place in 4 days, from 7:00 on January 14 to 17:00 on January 17 (from December 23 to 26, the Lunar Year of Tiger) at Ngo Mon Square (area adjacent to Quang Duc Gate), on 23/8 street and Le Huan street, Thuan Hoa Ward, Hue city.

"Tet holiday in Hue" is one of the series of activities to celebrate the founding anniversary of the Communist Party of Vietnam as well as the Lunar New Year 2023 - the Year of the Cat organized by Hue City.