By welcoming over 4.3 million tourist arrivals in the first 6 months, Hue tourism has reached robust growth. However, to meet its annual target and further increase tourism revenue, the industry needs to ramp up its efforts with a comprehensive set of coordinated solutions.

Marking the 79th anniversary of War Invalids and Martyrs Day (July 27, 1947 - July 27, 2026), Hue plans to present gifts from the State President to over 24,000 people with meritorious service and their families, with total funding reaching nearly VND 7.4 billion.

Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

For the 2026 - 2030 period, Hue has set a target of achieving an average annual GRDP growth rate of 10% or higher. To reach this goal, the city must define and plan key drivers capable of enabling rapid and sustainable development.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.

Despite being widely recognized for its deep-rooted football tradition, Hue has struggled for years with the thorny issue of retaining young talents. Numerous players nurtured by local training centers have moved on upon reaching a critical stage of development, steadily eroding the pool of successors for Hue football.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

On December 29, at the headquarters of the Ministry of Culture, Sports and Tourism, the Scientific Council for the appraisal of the Master Plan for the preservation, restoration and rehabilitation of the Complex of Hue Monuments to 2030, with a vision to 2050 met, discussed, and reached a consensus to approve this significant planning content.

On the morning of November 29, leaders of Hue City Project Management Board for Transport Construction Investment announced that the project of coastal road and the bridge passing over Thuan An estuary has reached approximately 90% of its total construction value; and is expected to be completed by the end of 2025.