For the 2026 - 2030 period, Hue has set a target of achieving an average annual GRDP growth rate of 10% or higher. To reach this goal, the city must define and plan key drivers capable of enabling rapid and sustainable development.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.

Despite being widely recognized for its deep-rooted football tradition, Hue has struggled for years with the thorny issue of retaining young talents. Numerous players nurtured by local training centers have moved on upon reaching a critical stage of development, steadily eroding the pool of successors for Hue football.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

On December 29, at the headquarters of the Ministry of Culture, Sports and Tourism, the Scientific Council for the appraisal of the Master Plan for the preservation, restoration and rehabilitation of the Complex of Hue Monuments to 2030, with a vision to 2050 met, discussed, and reached a consensus to approve this significant planning content.

On the morning of November 29, leaders of Hue City Project Management Board for Transport Construction Investment announced that the project of coastal road and the bridge passing over Thuan An estuary has reached approximately 90% of its total construction value; and is expected to be completed by the end of 2025.

Hue is changing every day through its bridges. From the more-than-120-year-old Truong Tien Bridge reflecting the city’s heritage, to Phu Xuan, Nguyen Hoang, Da Vien, Thuan An, Tam Giang, etc., these bridges not only connect the roads of Hue but also symbolize the city’s reach toward the future.

According to statistics, the number of visitors to Hue in the first 9 months reached nearly 5 million arrivals, witnessing an increase of nearly 63% compared to the same period. This is truly good news for Hue as the city hosts the National Tourism Year for the second time.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.