On the afternoon of January 9, the Department of Tourism held a conference to review its work in 2025 and roll out tasks for the tourism sector in 2026.

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

On the evening of December 21, as part of the closing event of the National Tourism Year - Hue 2025, Ngo Mon Square - Hue Imperial Citadel transformed into a “high-energy hotspot” of music as the Mega Booming Day 2 attracted thousands of spectators and young people, who immersed themselves in the enthusiastic atmosphere of Hue Mega Concert.

After a vibrant year featuring a wide array of large-scale, culturally rich programs and activities, the National Tourism Year – Hue 2025 officially came to a close with a closing ceremony combined with a special art performance on the evening of December 20, leaving lasting impressions on local residents and visitors alike.

Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

Mega Booming - Hue 2025 is set to return on a larger scale, featuring a star-studded lineup of artists and aiming to captivate the young generation and music enthusiasts. This artistic showcase will be part of the closing ceremony of the National Tourism Year - Hue 2025.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

On June 2nd, the Department of Culture and Sports of Hue City announced that the 2025 Community Ao Dai Week will take place from June 6th to 15th, kicked off with a special art program titled “Hue Ao dai” at An Dinh Palace on the evening of June 6th.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).