Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

On August 19 and September 2, Vietnamese citizens will be granted free admission to heritage sites managed by Hue Monuments Conservation Center. The initiative offers an opportunity for visitors to explore Hue’s heritage during the public holidays, while gaining deeper understanding of the historical and cultural values of the Ancient Capital.

Many royal decrees, Han-Nom manuscripts, and cadastral records preserved in Hue have suffered gradual deterioration due to the impacts of time and climatic conditions. Restoration and conservation work has therefore become a means of safeguarding these valuable documents, allowing their historical values to continue to be passed down to future generations.

On May 5, following the directives of the City People’s Committee and in line with Resolution 55/2025/NQ-HĐND, Hue Monuments Conservation Center announced a pilot program to verify eligibility for the beneficiaries of reduced heritage entrance fees via the e-ticketing system.

On the morning of February 10th (the 23rd day of the twelfth lunar month of the Year of the Snake), under fine weather conditions, Hue Monuments Conservation Center reenacted the ceremony of setting up Neu pole (Thuong Tieu ceremony) in strict accordance with royal court rituals of the Nguyen Dynasty. The activity was part of Hue Festival 2026, attracting large numbers of locals and visitors to observe and experience the event, recreating the atmosphere of the traditional Tet holiday in the former Royal Palace.

This was the directive of the Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee, Mr. Nguyen Khac Toan, at the conference reviewing the 2025 work results and deploying tasks for 2026 of Hue Monuments Conservation Center (HMCC), held on the afternoon of January 9th. ​

The “Digital identification and Exhibition of Nguyen Dynasty antiquities” solution of Hue Monuments Conservation Center, has just won the Vietnam Digital Awards 2025. This achievement affirms Hue's pioneering position in the journey to bring heritage into the digital age.

On the morning of November 21st, at the Nguyen Dynasty’s Privy Council, or Co Mat Vien (Tam Toa), Hue Monuments Conservation Center, in collaboration with the University of Arts - Hue University, held the opening of a series of exhibitions and displays in celebration of the 20th anniversary of Vietnam Cultural Heritage Day (November 23rd).

A section of Hue Imperial Citadel wall collapsed after days of heavy rain and flooding. The fallen section, about 15 meters long, is located on the northern side of Hue Imperial City, next to the park along Dang Thai Than Street (Phu Xuan Ward).

On October 8th in Hanoi, Hue Monuments Conservation Center (HMCC) was honored at the Vietnam Digital Awards (VDA) 2025 in the “Outstanding Digital Transformation Enterprise/Organization” category with its “Digital Identification and Exhibition of Nguyen Dynasty Antiquities” solution.