In the mid-20th century, the establishment of multiple music publishing houses positioned Hue as a vital hub of Vietnamese music. As the former imperial capital, the city was both a magnet for prominent composers and a pioneering cradle that shaped the professional contours of Vietnam’s modern and traditional music through its distinguished publishing system.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

In East Asian culture, horses are not merely a means of transport but a cultural symbol. In Hue during the Nguyen Dynasty, the presence of horses accompanied ceremonial processions and imperial carriages. Even today, that image endures on two bronze urns of the Nine Dynastic Urns - Huyen Dinh and Anh Dinh (the alias of Tu Duc) - like a layer of resilient metallic memory, reminding us that horses once played a role in the life of the former imperial capital.

In the days leading up to the Lunar New Year of the Horse, when streets are awash in the golden hues of apricot blossoms, young people once again eagerly enter the season of photo hunting. From the Imperial Citadel, ancient pagodas, and Dong Ba Market to cafes decorated in spring colors, every street corner and every space become a backdrop for capturing beautiful moments. Tet photos not only mark the transition between the old year and the new, but also reflect the vibrant, youthful rhythm of life in the heart of the Ancient Capital.

The heritage space of Hue’s Imperial Citadel is being retold in a new language, the language of technology. At the Royal Treasury Palace, stories of the past are no longer meant solely to be observed, but also to be touched, listened, and experienced, opening up a gentle, emotionally resonant way of engaging with the heritage of Hue Ancient Capital.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Once being the Imperial Capital under the Nguyen Dynasty, Hue has undergone many historical phases, and today the city is regarded as one of Vietnam’s few cities where multiple architectural traditions coexist. It brings together folk, royal, colonial, and modern styles, developing in a way that balances the architecture, landscape, and culture, forming a distinctive urban identity.

It was a stroll through images and fond memories of Quoc Tu Giam (Imperial Academy) - a relic of the Nguyen Dynasty nestled in the heart of Hue Ancient Capital. The site is expected to undergo restoration this November, with a total investment of over 108 billion VND.

In 2005, I was fortunate to meet Dang Van Viet, a revered elder, in Hue, where he had come from Hanoi to join the 60th anniversary of the Frontline Youth School. There, I learned that he was the one who, together with a comrade, raised the red flag with the yellow star over the Phu Van Lau (Phu Van Pavilion) flagpole on August 21, 1945-when the August Revolution had yet to break out, Japanese forces were still armed, and the Nguyen dynasty still stood in the imperial capital of Hue.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.