With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

Hue City is gradually donning a new image - modern, dynamic, and strongly connected. In this flow of development, a series of large-scale, strategically planned projects are taking shape, turning the aspiration of Hue’s breakthrough growth into reality.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

The Union of Science and Technology Associations of the city has just released the book: "Promoting the value of traditional Hue music in cultural and tourism development". The book, 300 pages long, is published by Thuan Hoa Publishing House.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.

2025 marks the first year of implementing the National Assembly’s Resolution No. 175 on establishing Hue as a centrally-governed municipality, along with the National Assembly Standing Committee’s Resolution No. 1314 on restructuring district- and commune-level administrative units in the newly established Hue City.

With many years of experience in reviving the cloisonné art, artisan Do Huu Triet has introduced a new material called Viet Kim Dieu, marking a breakthrough in the creativity of Vietnamese ceramic art.

The year 2024 marks a series of significant milestones in the Ancient Capital. Besides the historic event of becoming a centrally-governed city, Hue is also a destination for major investors with groundbreaking and finalized mega-projects, contributing to elevating the status of the sixth centrally-governed city in the country.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.