November 24th has been officially designated Vietnam Culture Day by the Politburo. For Hue, one of Vietnam’s leading cultural and heritage cities, the occasion carries even greater significance. It also offers people from all walks of life an opportunity to engage with and gain a deeper understanding of the cultural values passed down by previous generations.

‘Applied Fine Arts and Heritage: From Traditional Values to Contemporary Designs’ was the theme of an international scientific conference held on the morning of October 29 at the University of Arts, Hue University. The University of Arts and Udon Thani Rajabhat University of Thailand jointly organized this conference.

Inspired by a love for traditional culture, young designers in Hue are finding ways to bring heritage values into clothing through their own creative languages.

While preserving traditional handcrafted techniques, unicorn head-making artisans in Hue are adapting designs and colors to suit consumer tastes, seeking to expand their markets at home and abroad.

For over 20 years working as an ao-dai designer, Tran Thien Khanh has brought the images and spirit of Hue to numerous stages near and far. Yet in ‘Huong Ky Uc’ (Fragrance of Memories), he chooses not to portray Hue through grand symbols, but through the hands of his mother, baskets of loc cakes, and the simple, familiar memories of childhood.

After an architectural design competition was announced, the Jury for the architectural design competition for the bridge crossing Con Hen (Mussel Islet) and its approach roads at both ends has selected the highest-scoring and top-ranked entry to receive the First prize.

The 4th Hue Sports Festival, a sports event for community health, is taking place from July 17 to August 21. More than just a community sports festival, it is also designed to pursue broader and longer-term goals.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

Against a backdrop of upbeat music and dynamic artistic lighting effects, dozens of young models took to the runway, showcasing impressive collections by renowned fashion designers at “Cham 2.”