For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

On the afternoon of August 5th, the Office of Hue City People's Committee announced that Prime Minister Le Minh Hung had signed decisions approving the election results for the position of Chairman of Hue City People's Committee for the 2026 - 2031 term.

Many royal decrees, Han-Nom manuscripts, and cadastral records preserved in Hue have suffered gradual deterioration due to the impacts of time and climatic conditions. Restoration and conservation work has therefore become a means of safeguarding these valuable documents, allowing their historical values to continue to be passed down to future generations.

At street level, visitors to Hue are often captivated by the warm smiles of Hue people, the moss-covered tiled roofs, and the gentle corners. Yet from above, Hue reveals another kind of beauty – one that is never overwhelming, but quietly compelling, inviting viewers to linger a little longer through the harmonious and graceful character of this heritage city.

On the morning of August 1, Deputy Secretary of the City Party Committee and Chairman of the City People’s Committee Le Tri Thanh, together with Standing Committee Member of the City Party Committee and Permanent Vice Chairman of the City People’s Committee Hoang Hai Minh, conducted an on-site inspection of construction progress at the boarding inter-level schools (primary and secondary level) in the communes of A Luoi 3 and A Luoi 4. The inspection was aimed at reviewing overall progress, promptly resolving difficulties, and ensuring readiness for the 2026 - 2027 academic year.

The 2026 National Health Exercise Championship and National Health Exercise Festival officially opened on the morning of July 31 at Canh Buom Sports Arena (100 Pham Van Dong Street). The event is part of Hue Sports Festival 2026 and marks the first time Hue has hosted the national competition.

Once lost, Kim Hoang folk paintings are gradually making a comeback thanks to the effort of artisan Nguyen Thi Binh. Recently, those paintings have been exhibited and introduced to the public in Hue.

On the afternoon of July 30, Hue Business Association convened the 10th Executive Committee meeting of its fourth tenure (2022–2027) to review its performance during the first half of the year and set key priorities for the remaining months of 2026.

On July 30, Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang had an official meeting with Mr. Ha Jungil, the newly appointed Consul General of South Korea in Danang.

Hue Today, Issue No. 485 features a wide range of stories that have attracted readers’ attention, including special mechanisms for the development of Hue as a heritage city, a proposal to establish Hue as Vietnam’s photography city in the future, as well as efforts to promote civilization in funeral practices, along with other notable current affairs covering the economy, culture, education…

The scene of pomelo trees laden with fruits, with the yellow-ripened pomelos dangling on the branches, attracts a great number of tourists coming to check-in and pose for photos.