Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

On the morning of February 28 (the 12th day of the first lunar month in the Year of the Horse), at the Thai Duong Cultural Village Communal House in Thuan An Ward, the 2026 traditional Fish Worshipping (Cau Ngu) Festival officially opened in a solemn and vibrant atmosphere, attracting a large number of People, fishermen, and visitors.

On the morning of February 26 (the 10th day of the first lunar month), Sinh Village wrestling festival in Duong No Ward, Hue City, officially opened in a vibrant atmosphere, drawing large crowds of residents and visitors from across the region to cheer and compete in the arena.

On the morning of the 6th day of the first lunar month (February 22), Thu Le Village wrestling arena (Quang Dien Commune) officially opened, attracting a large crowd of locals and visitors from neighboring provinces and cities.

After more than 10 days of activities, Hue Spring Festival of the year of the Horse 2026, themed “Identity and Integration” organized by the People’s Committee of Hue City, officially concluded on the afternoon of February 21 (the 5th day of the Lunar January) at Ly Tu Trong Park (Le Loi Street, Thuan Hoa Ward).

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

I visited An Dinh Palace on a warm, sunny early spring day. Not counting the respectful foreign visitors pausing before each artifact, I figured that among the more than 20 young people bustling about in ao-dai, with flowers, striking various poses for photos, few knew that they were standing very close to the remnants of a famous theater from the end of the Nguyen Dynasty that has now completely disappeared: Cuu Tu Dai.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

After moments of family reunion and New Year greetings to grandparents and parents, many local residents and visitors have chosen Hue Imperial Citadel as their destination for early spring outings, immersing themselves in a Tet atmosphere rich in cultural depth.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists