In village life, the market is a special space that reflects a community’s culture, economy, and customs.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

On June 24, Hue City Women’s Union, in coordination with the city’s Forest Protection Department, the Global Environment Facility (GEF), the Small Grants Programme (SGP), and the United Nations Development Programme (UNDP), organized the program “The Cultural Colors of the Bru - Van Kieu People” in Phuc Loc Village, Hung Loc Commune.

Beyond generating a steady income for residents, the vibrant chrysanthemum gardens also pave the way to promote a model of community-based tourism tied to the unique landscape of Tam Giang Lagoon.

“Instead of just harvesting the fruits to sell at the market, now I also ‘sell’ the shade beneath the trees, the hands-on experience of bending branches to pluck the fruits, and the human life stories deeply intertwined with the lifespan of the trees”..., shared old farmer Le Thong, the owner of an orchard with over 200 trees in Thuan Loc Village, Binh Dien Commune.

By preserving Co Tu cultural traditions in everyday life and integrating indigenous values into visitor experiences, residents of Doi Village have carved out a distinctive path for community-based tourism in the western area of Hue City. The village is gradually emerging as a favorite destination for travelers seeking community-based tourism activities in Khe Tre highland area.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

With its potential and advantages in natural resources, local culture, traditional craft villages, and agricultural and fishing livelihoods, regional zoning linked with eco-tourism and community-based tourism (CBT) development orientations will help promote sustainable tourism growth in Hue.

At dawn, the coastal area of Vinh Loc Commune was already bustling with activity. On the sandy shore, groups of fishermen busily prepared for the first drag-net haul of the day. Boats returning after a night of fishing hurried back to shore. Amid this energetic rhythm of labor, many young people came to directly experience the lives of fishermen in the coastal fishing village.

On May 16, leaders of Long Quang Commune promptly visited, encouraged residents, and deployed forces to help 4 households in Rung Ghenh Village re-roof their homes and clean up gardens damaged by the tornado.