The melancholic sound of the khen flute drifts through the mist along the mountain slopes, whispering in harmony with the babbling streams and the rhythmic clatter of looms, creating a mystical melody that captivates travelers. The village of A Luoi today bustles with visitors from afar, as the local people have learned to leverage their cultural identity for tourism. Behind these transformations are the tireless footsteps of a Pa Co woman who loves her homeland - That is Ms. Le Thi Them, the former Head of the Culture and Information Department of the former A Luoi District, now the Head of the Party Building Committee of A Luoi 1 Commune.

Over the past few days, people from villages across Dan Dien Commune have been encouraging one another to visit the floating fish farms along the Bo River to buy fish in support of local farmers. Some families bought a few fish, others only one, but everyone said the same thing: “It’s just our way of sharing a little of their hardship”. That’s all they could do, as the recent floods had wiped out tens of tons of fish raised by families living along the Bo River.

According to the information announced by the leaders of the Department of Industry and Trade, on the morning of October 27, in the framework of the Autumn Fair 2025, which is taking place in Hanoi, over 30 businesses, cooperatives, craft villages, and industry associations in Hue City are participating in displaying and introducing their products in the event.

Born in 1987, Pa Co man Nguyen Xuan Bay from Ra Looc village - A Soc hamlet, Hong Bac commune (now A Luoi 2 commune) came to traditional music with a pure, instinctive love. “I learned by myself, I felt for myself, and I listened the rhythms that echoed from village festivals, through the hands and breaths of the elders, then practiced on my own,” Bay shared.

Across the fields of Quang Dien, Hue City, there is a farmer who has quietly sowed the seeds of kindness for nearly three decades. Without fanfare or publicity, Van Sinh, 53, a resident of Tan Xuan Lai Village, has silently donated blood 86 times, bringing hope and life to dozens, perhaps hundreds, of people.

Going through many generations, the traditional drum-making craft of the Co Tu people has gradually faded, remaining only in the memories of a few elders. In Doi Village, Khe Tre Commune, artisan and village elder Vuong Van Cua is one of the last people still preserving the ancient secrets of making traditional Co Tu drums.

The stretches of forest in A Luoi not only shelter the villages, but also have now become the livelihood foundation for locals. The Emission Reductions Payment Agreement (ERPA) in the North Central Region has helped people in the mountainous areas gain stable extra income, and more importantly, changed their perspective: Protecting the forest is not just a responsibility, but a right associated with their daily lives.

The Co Tu people in hamlet 5, Nam Dong commune (merged from Huong Xuan, Thuong Nhat and Huong Son communes) still call Village Elder Tran Dinh Lua (72 years old) the “living treasure” of their village. To this day, he is one of the few remaining people who preserve the sacred sound of the gong that has been intertwined with generations of the Co Tu people.

That is the vast green casuarina forest that the people of Thai Duong Thuong village (formerly Hai Duong Commune, now part of Thuan An Ward, Hue City) planted decades ago to shield them from the winds, stop the sand, and protect the village. Amidst the vast sky and land, the casuarina trees grow lush and strong, becoming a sturdy shield, guarding the village from waves and winds, and the harshness of the sea.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

Life of the fishing villagers by the Bu Lu River flows by peacefully. And the beauty of this small village captivates anyone who has a chance to visit it.

From a type of wild grass growing in waterlogged lowlands, the people of Pho Trach village have turned rush into hundreds of thousands of practical, beautiful and environmentally friendly handicrafts.

The wrestling festival of Thu Le Village is a distinctive cultural feature, a rich manifestation of the martial spirit of the local people.

An Thai is the name of a hundreds of years old antique village specializing in making rice paper cakes and noodles, located by the Con River in An Thai hamlet, Nhon Phuc commune, An Nhon town, Binh Dinh province.

Products of Phu Tan sedge mat weaving village are sold throughout the South Central provinces and the Central Highlands.

Long Thanh Nam, a craft village of potato flour making (Hoa Thanh town, Tay Ninh province) has been established for a long time and it has been handed down through the generations.

Few people know that, in addition to the famous Banh Chung and Banh Tet in Chuon village, Hue also has a famous village of delicious Banh Chung and Banh Tet in No market, Phu Duong commune.

These days, people in Tien Non Flower Village (Phu Mau Commune, Phu Vang District) are busy tending flowers to serve the demand for the coming Lunar New Year.