Amid the majestic Truong Son Mountain, the Pa Co people continue to preserve a sacred festival, where the sound of gongs and drums blends with the flickering red flames. A Rieu Piing is a time to honor ancestors, a communal celebration that illuminates the unique cultural values of the Pa Co community.

With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

In the journey to spread and preserve the value of Hue Singing (Ca Hue) for both today and the future, along with artisans, there are also music teachers in schools. They are considered as emissaries, who contribute to spreading the famous art form of Hue to students, ensuring its continuity for generations to come.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

That was the theme of the national scientific conference organized by the Union of Science and Technology Associations of Hue City, in coordination with relevant agencies, on the afternoon of September 25th in Hue City. The conference aimed to provide a deeper understanding of Hue’s core values, assess its achievements, analyze challenges, and propose strategic, breakthrough solutions for developing Hue into a green, smart, and sustainable city.

The recent export of 18 tons of Hue specialty cakes (including nam cakes (flat rice flour cakes with shrimp topping), loc cakes (tapioca dumplings), and it cakes (glutinous flour round cakes)) to the USA by Hue One Food and Kinh Do Specialty Joint Stock Company, Thuan An, holds significant meaning, acting as a special cultural ambassador of Hue to the world, with the value of cassava plant.

Each FDI project serves as a piece in the mosaic of Hue’s growth. The inflow of capital enriches resources while bringing advanced technology and modern governance, opening pathways to integration and helping Hue steadily establish its foothold in the global value chain.

Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

Under the majestic roof of the Guol, amidst the resonant gongs of the festive season, the Co Tu people of Doi Village are steadily awakening the potential of community-based tourism. They are creating livelihoods right on their homeland while preserving and sharing the traditional cultural values of their village.