On the morning of December 4, at Hue One Food manufacturing plant (No.1 Nguyen Van Tuyet Street, Thuan An Ward, Hue City), Hue One Food Joint Stock Company held a ceremony to release a 40-foot container, carrying about 19 tons of traditional Hue cakes, for official export to the U.S market.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

When I was still very young, candies weren’t as diverse as they are now. We only had traditional local sweets, like areca-nut candy, ginger candy, glass candy, peanut candy, bird’s egg candy, and pulled sugar candy… Back then, my grandmother would often come back from the market with a small packet of areca-nut candy, which had a simple label with a picture of Hue landscape.