From April 26 to May 2nd, the Imperial Citadel will become the center of a series of special cultural - artistic activities with the theme “The Imperial Citadel shines, the royal flowers converge”, promising to attract thousands of tourist arrivals during the April 30 - May 1st holidays.

Although she has chosen a reclusive life on the edge of Thien An forest (Hue City), just as the saying goes, “good wine needs no bush,” many international tourists visiting Hue have asked travel companies to take them to meet People’s Artisan Hoang Thi Nhu Huy so that they can converse with her and gain a deeper understanding of Vietnamese culture.

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.

On the afternoon of April 7th, a representative from the Department of Tourism reported that, according to preliminary statistics, approximately 105.000 visitors came to explore and experience tourist destinations in Hue over the four-day holiday period from April 4th to April 7th, 2025.

On the morning of March 29, “A Luoi Highland Spring Colors Festival” 2025 officially opened at the Communal House in the Ethnic Minority Culture Village of A Luoi District (Hong Thanh Commune). The event attracted a large number of ethnic minorities and tourists from both inside and outside the province to experience the unique cultural space of the mountainous region.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

A unique cultural space has just been introduced at Duyet Thi Duong Theater (Hue Imperial Citadel), drawing the attention of the public and tourists: the Exhibition Space for Hue Royal Classical Drama Masks.

A great number of tourists and locals flocked into the Huyen Tran Temple Festival held on At Ty new year’s days. This was an event held by the Department of Culture and Sports, opening on the morning of the lunar January 9th (February 6) at Huyen Tran Cultural Center, located at the foot of Ngu Phong Mountain (An Tay Ward, Thuan Hoa District).

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.