Within the framework of Hue Festival 2023, the Winter Festival "Winter in Hue" takes place from October to December with a number of new festival activities that brings more vibrance and attraction to the winter atmosphere of Hue for both local people and tourists.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

Thai Y Vien was a form of medical service in ancient Hue. How to exploit this heritage, making it into a tourist product and service is what people involved are seriously thinking about.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

Hue - “The National Green City” is the urban with highest density of green trees all over the country, with nearly 70.000 urban green trees. The rows of dense and shady old trees on Ngo Quyen, Le Loi, August 23, Doan Thi Dien, Bach Dang, and Le Duan streets, etc., or in the parks such as Tu Tuong, February 3, Ly Tu Trong, etc., have solicited the attention of many tourists amid sunny days.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.

Lately, I've found a fondness for evening walks or drives around the city, as the city comes alive and becomes quite interesting at night. Hue City, with its Perfume River, Ngu Mountain, and harmonious natural landscapes and beautiful heritage, attracts tourists by its peace and antiquity, being a destination for culture enthusiasts.

This year's National Day holiday lasts 4 days. As a matter of fact, many tourists have chosen Hue as a destination in their journeys to the Central Region to experience festive activities, visit monuments and famous attractions.

Hue City aims to establish a smart tourism information infrastructure which is compatible with smart devices, contributing to ensuring a consistent management system and the utilization of cultural and tourism information among local organizations. This is the objective of the project to build a smart cultural and tourism Hue city, sponsored by KOICA (Korea International Cooperation Agency in Vietnam).