On the afternoon of August 22nd, information from the Department of Tourism indicated that the number of visitors to Hue during this year’s September 2nd holiday (National Day) is forecast to increase sharply, with an estimated 196,000 arrivals.

Often compared to a “land of a thousand pines” in the heart of Hue, the two hills of Thien An and Vong Canh consistently captivate visitors with their poetic, romantic scenery. Already crowded on regular days, during the holidays they attract even more people who come to breathe in the fresh air and immerse themselves in the lush natural surroundings.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

On the morning of July 28, the project “Hue - A City to Reduce Plastics in Central Vietnam”, funded by the World Wide Fund For Nature (WWF) - Norway (through the WWF - Vietnam), received by Hue City People's Committee, in collaboration with the Provincial Department of Tourism, organized the inauguration of 5 waiting lounges and free water stations at tourist destinations, including: Thien Mu Pagoda, Bao Vinh Ancient Town, Ban Nguyet Bridge - Me Wharf, Vong Canh Hill, and Sinh Village wrestling area (Hue City).

With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

On March 14, the Provincial People's Committee held a working session with a working group from Vietnam Railway Corporation on the preparation to put the Hue - Da Nang railway route into operation.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

According to the center's assessment, the increase in the number of visitors to the heritage sites was thanks to the effects of the Four Seasons Festival and corresponding festivals.