On the afternoon of March 5th, Hue City People's Committee held its regular press conference for February 2026. The event was chaired by Chief of the Office of the City People’s Committee Hoang Viet Cuong; Deputy Director of the Department of Finance Tran Cong Thich Vuong; and Deputy Director of the Department of Culture and Sports Nguyen Huy Hien. ​

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.