Hue City has attracted interest from numerous major corporations and businesses, opening up new opportunities for industrial and tourism development. However, the key challenge now is to turn proposed projects into reality as soon as possible, thereby boosting production capacity, creating more jobs, and generating additional revenue for the city’s budget.

On the morning of October 31, Hue City People’s Committee held a conference to announce its tourism stimulus policies and give a press briefing on new tourism products.

Medical tourism and wellness tourism are not new development trends. Hue possesses many favorable conditions to develop these two types of tourism. However, to effectively exploit existing advantages, it is necessary to create products that align with market demand, based on linkages among medical facilities, service providers, and travel enterprises.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

On the evening of June 26, at the Thanh Toan Tiled-Roof Bridge Community Tourism Site (Thanh Thuy Ward), the City Cooperative Alliance, in collaboration with the Thanh Thuy Ward People's Committee, opened the 2026 Product Fair of Cooperatives, Affiliated Enterprises across the city, and Saigon Co.op.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.