Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

On the morning of July 10, Hue Department of Tourism, in collaboration with Acecook Vietnam JSC, held a press conference to announce ‘Hue - Culinary Capital 2026’ program under the theme ‘Hue Beef Noodle (Bun bo Hue) Day’. The event was co-chaired by Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang.

Recently, a cultural event that drew significant attention from the young people in Hue was the appearance of 26-year-old singer Nguyen Viet Hoang, better known by his stage name Mono. He is the younger brother of renowned singer Son Tung M-TP. The artist came to Hue to perform and chose Hue Imperial Citadel as the venue for the official launch of his new music video, Cong Tu Van Tho (The Literary Gentleman).

According to the Center for Investment, Trade and Business Support, Hue City People’s Committee has approved the investment policy for a project to plant large-timber forests combined with growing medicinal herbs under the forest canopy in Binh Dien Commune.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

On the evening of July 8th, at Hue City Center for Culture and Cinema, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People's Committee, held the closing ceremony of the 2026 Three-Region Folk Instrumental Music and Folk Singing Festival. During the ceremony, the organizing committee presented numerous awards to outstanding artistic ensembles, individuals, performances, and programs.

On the evening of July 6, the Department of Education and Training held a ceremony to award scholarships to students and prizes to teachers who achieved outstanding results in the City-level Competition to Select Grade 12 Excellent Students in History for the 2025-2026 academic year.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

Not only learning English, students of Thuy Bang Primary School (Thuy Xuan Ward) also bring the foreign language to historical sites by taking on the role of ‘Green Ambassadors’ to introduce the beauty of heritage in English.

Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.