This was the theme of the seminar held by the Department of Education and Training in collaboration with the Department of Culture and Sports on the afternoon of June 10 at Quoc Học - Hue High school for the Gifted. The event was held to respond to the Community Ao dai Week in Hue in 2025.

After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

The mountainous areas of A Luoi and Nam Dong (now Phu Loc District) possess a year-round supply of clean, naturally flowing water, making them an ideal environment for sturgeon farming. Capitalizing on this advantage, the local Agricultural Extension Center (AEC) implemented the “Application of Science and Technology to Develop a Sturgeon Nursery and Farming Model Based on the Value Chain in Mountainous Communes of Hue City” project, with the goal of successfully applying scientific and technological advances to sturgeon nursery and farming within a value chain framework.

On June 9th, Hue Central Hospital held a ceremony to present the title of Outstanding Scientist in Science and Technology to Professor Kenneth D. Montgomery, an expert in arthroscopic surgery and President of Orthonations (USA).

On the afternoon of June 6, the Board of Directors of Hue Central Hospital held a discharge ceremony to celebrate the success of a liver transplant case. This was the hospital’s second pediatric liver transplant and the third cross-country liver transplant performed by the hospital, marking another milestone in humanitarian medical achievements and extending the hope of life for children suffering from severe liver diseases.

The companionship of UNESCO and the international community has not only helped Hue’s heritage overcome difficult times but also gradually brought the preservation efforts of Hue’s heritage to reach international standards.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

On the morning of June 6th, a signing ceremony took place between the Department of Construction of Hue City and the Public Works Bureau of Osaka City, Japan, to formalize a discussion minute on technical cooperation in the field of drainage and wastewater treatment. Vice Chairman of Hue City People's Committee Hoang Hai Minh attended and witnessed the signing ceremony.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.