Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

Recently, a cultural event that drew significant attention from the young people in Hue was the appearance of 26-year-old singer Nguyen Viet Hoang, better known by his stage name Mono. He is the younger brother of renowned singer Son Tung M-TP. The artist came to Hue to perform and chose Hue Imperial Citadel as the venue for the official launch of his new music video, Cong Tu Van Tho (The Literary Gentleman).

Born in 2003, H’La Vi Bkrông, an Ede student from Dak Lak Province, is in the final stage of her studies in English Language at the University of Foreign Languages, Hue University. Choosing Hue as the place to pursue her education, La Vi brought with her not only academic aspirations but also a love of music that had been nurtured since childhood.

As part of Hue International Music Week 2026, the stage along the Perfume River once again left a lasting impression on Hue residents and visitors on the evening of June 17th. The program was supported by the French Embassy and the French Institute in Vietnam.

On the evening of June 16, the riverside stage along the Perfume River in front of Quoc Hoc - Hue High School for the Gifted once again drew large crowds of residents and visitors to enjoy performances as part of Hue International Music Week 2026.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

On the evening of June 14, thousands of audiences filled the riverside stage area along the Perfume River to relive the timeless songs of the late musician Trinh Cong Son during the special artistic program “25 Years of Remembering Trinh Cong Son”, held under the theme “Hue - Saigon - Hanoi”.

Against the backdrop of the Perfume River, the elegant melodies of Hue Royal Court Music intertwined with the youthful rhythms of J-pop performed by Japanese singer Kawanishi Natsuki, along with a series of impressive artistic performances from South Korea, set the stage for a vibrant and colorful opening ceremony of Hue International Music Week 2026 on the evening of June 13.

Hue City is entering a new stage of development with the goal of becoming a major regional hub for science and technology, innovation, and digital transformation in Central Vietnam. To realize this strategy, intellectuals, scientists, experts, and traditional local knowledge are regarded as a key force contributing to Hue’s sustainable growth.

On the morning of June 12th, the Central Committee of the Vietnam Youth Federation (VYF) held the launch ceremony for Stage 2 of the 2026 “I Love My Fatherland” Journey at Ngo Mon Square.