On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

On the afternoon of April 8, Hue City People’s Committee held a sponsorship contract signing ceremony for the National Tourism Year 2025 and Hue Festival 2025 with Vietnam Airlines Corporation – Vietnam Airlines and Pacific Airlines Joint Stock Company.

On the afternoon of March 27th, at Hue City People’s Committee, the organizing committee of Hue Festival 2025 held a signing ceremony for the sponsorship contract with DOJI Gold, Silver, and Gemstone Group Joint Stock Company, awarding them the title of “Diamond Sponsor” for sponsoring 5 billion VND to Hue Festival 2025.

On the afternoon of January 17, at Duyet Thi Duong Theater - Hue Imperial City, Hue Monuments Conservation Center held the opening ceremony of Hue tuong mask exhibition space. This program was implemented with the sponsorship of Vingroup Innovation Fund (VinIF).

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

On the morning of October 24, the Hue Green Hub officially launched and came into operation. The Hue Green Hub was formed within the framework of the initiative “KODO Complex of Education – Arts”, which was funded by the project Hue – A City to Reduce Plastic in the Central Region of Vietnam/WWF-Vietnam and received the sponsorship of the Hue Innovation Hub.

As part of a chain of activities to respond to Humanitarian Month 2023, on May 21, Hue City Red Cross Society awarded scholarships of the second quarter to 18 students overcoming difficult circumstances in their studies.

On the morning of March 16, Hue City People’s Committee held a ceremony to receive the sponsorship for Hue Traditional Craft Festival 2023. Attending the ceremony were Chairman of Hue City People’s Committee Vo Le Nhat, city leaders and representatives of the sponsor - Carlsberg Vietnam Breweries Co., Ltd - Huda Beer brand.

According to the information from Hue City People's Committee, the art program ‘Countdown - Happy New Year 2023’, organized by Hue City People's Committee and implemented by Ultra Larita Co., Ltd., with the sponsorship of Carlsberg Vietnam Co., Ltd., will take place from 19:00 on December 31, 2022 to 00:20 on January 1, 2023 at the intersection of Hung Vuong Street, Hue city.