Throughout the many decades he has lived and worked both in Vietnam and abroad, Prof. Dr. Bui Duy Tam has always held a special affection for Vietnam’s traditional Ao-dai. To him, Ao-dai is not merely a beautiful garment, but one that embodies the history, identity and self-respect of a nation. On the occasion of his return to Hue and his visit to Quang Trung Primary School - where he sponsored the tailoring of five-panel Ao-dai for nearly 1.500 students, Prof. Dr. Bui Duy Tam spoke with Hue Today Weekly about his aspiration to revive Vietnam’s national dress.

On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

On the afternoon of June 30, Hue Monuments Conservation Center and Hue International General Hospital signed a strategic cooperation agreement. On the same occasion, the hospital announced a VND 300 million sponsorship for the “Hue - Ancient Capital, New Experiences” Photography Contest, one of the activities within Hue Festival 2026.

On the afternoon of May 13th, the Women’s Union, in coordination with the Youth Union of Thuy Xuan Ward and sponsoring units, organized the launch ceremony for the “Kitchen of Love” model and signed a partnership program to support gas stoves for poor households, near-poor households, policy beneficiary families, and disadvantaged households in the ward.

On the afternoon of March 17, Hue City People's Committee held a sponsorship contract signing ceremony for Hue Festival 2026 with Vietnam Airlines Corporation - Vietnam Airlines and Pacific Airlines Joint Stock Aviation Company.

On January 30th, Hue Newspaper and Radio & Television Station organized a Tet gift-giving program for disadvantaged residents, sponsored by Construction Corporation No. 1 - JSC.

On the morning of January 24, the City’s Red Cross Society, in coordination with the local authorities of Chan May - Lang Co Commune and the main sponsor, Heineken Brewery Vietnam Co., Ltd., held the opening ceremony of the “Humanitarian Tet Market - Spring of Binh Ngo 2026” and presented 300 Tet gift packages to disadvantaged residents in the commune.

On the morning of January 10, the Youth Union of Hue Newspaper and Radio - Television, in collaboration with sponsors, including: Ba Ria - Vung Tau House Development Joint Stock Company (HODECO), and Thua Thien Hue Construction Joint Stock Company, organized the “Supporting students to school” scholarship awarding ceremony for students in difficult circumstances in Dan Dien Commune.

On the afternoon of December 15, Hue City Department of Health, in coordination with Campaign for Tobacco-Free Kids in Vietnam and Hue Help, held a conference to share a summary and evaluation of the results of the Child Drowning Prevention Project during the 2024-2025 period, while also calling for investment sponsorship for the next phase.

On the morning of December 3, Vietnam Social Security, in collaboration with sponsors, the City’s Social Security Office, and local Party committees and authorities, organized the distribution of health insurance cards to residents in difficult circumstances in Nam Dong Commune.