“It's time to look at reading in a broader manner in terms of getting knowledge and information. Reading is the event itself, helping the reader absorb new things,” said Truong Thi My Dung, chairwoman of Hue Book and Culture Club about reading for the time being.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

Hue is asserting its pioneering role in preserving and promoting heritage values, from tangible treasures to intangible performance spaces. A journey of “preservation for revival” with long-term vision, modern technology, and initiatives close to young people.

The two riverside walking routes along the Perfume River have not only opened up a high-quality living space but also created vibrant highlights, contributing to honoring the river’s scenic beauty.

This statement was emphasized by Dr. Nguyen Ngoc Tung, Architect, (Faculty of Architecture, University of Sciences, Hue University) at the seminar “French Colonial Architecture and the “Western Quarter” in Hue City”, which took place on the afternoon of May 11 at the Hue Book and Cultural Space (No. 23 - 25 Le Loi St., Thuan Hoa District).

Taking place in the space at the Hue Imperial Citadel, the exhibition of bonsais, orchids, and ornamental stones from the three regions attracted thousands of visitors. The event also honored 104 most excellent works from the three regions all over the country.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.