More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

Hue is asserting its pioneering role in preserving and promoting heritage values, from tangible treasures to intangible performance spaces. A journey of “preservation for revival” with long-term vision, modern technology, and initiatives close to young people.

At the beginning of summer, on beaches and other spacious tourist spots, it’s easy to witness many groups of visitors join in team building games.

The two riverside walking routes along the Perfume River have not only opened up a high-quality living space but also created vibrant highlights, contributing to honoring the river’s scenic beauty.

This statement was emphasized by Dr. Nguyen Ngoc Tung, Architect, (Faculty of Architecture, University of Sciences, Hue University) at the seminar “French Colonial Architecture and the “Western Quarter” in Hue City”, which took place on the afternoon of May 11 at the Hue Book and Cultural Space (No. 23 - 25 Le Loi St., Thuan Hoa District).

A Buddha procession spanning over one kilometer and participated by thousands of participants solemnly crossed Truong Tien Bridge, creating a sacred and respectful atmosphere during the Vesak.

Taking place in the space at the Hue Imperial Citadel, the exhibition of bonsais, orchids, and ornamental stones from the three regions attracted thousands of visitors. The event also honored 104 most excellent works from the three regions all over the country.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the afternoon of April 26, at the exhibition space on the 2nd floor of Kien Trung Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the opening ceremony of an exhibition themed “The odyssey of Vietnamese ceramics”. This event is part of Hue Festival 2025 and the National Tourism Year 2025.